PRESS - PAHADI LOCAL

Apricot kernel mountain oil by Pahadi Local
Pahadi Local’s source-to-bottle policy is an attempt at preserving the purity of ingredients that are sourced from the Himalayas
View Now THE TELEGRAPH My Kolkata10th December, 2021

Jessica tells us more about the independent boutique brand's journey and philosophy
Inspiration strikes in places you least expect, and that’s exactly how Pahadi Local was conceived. “The path to wellness and skincare was serendipitous. I was living in Shimla about a decade ago, which is when I fell in love with the mountains, natural abundance, the people and their simplicity,” says founder Jessica Jayne
View Now PLATFORM MAGAZINE By Platform Magazine29th September 2021

Pahadi Local closes its First Round of Funding
The company said the investment proceeds will be used for growth capital and marketing, promotion, and new product development
View Now LIVE MINT24th September 2021

20 Home grown skin care brand to have on your radar.
With ingredients and recipes rooted in the Himalayas, this simply but brilliant brand has become quite the cult favourite in circles with skincare knowhow.
View Now GQ INDIA By Saumyaa Vohra20th August 2021

Vogue Beauty Awards 2021: Mindful Beauty
These brands have clean ingredients, sustainability and inclusivity at the heart of their products
View Now VOGUE INDIA By Vogue In31th July 2021

7 Indian beauty brand founders on what sustainability means to them
Sustainability is… reusing when you can
View Now VOGUE INDIA By Avanti Dalal4th June 2021

Retail Monitor: Brand Stars and Big Stakes
TVOF Likes: Jean-Claude Biguine x Pahadi Local. The Indian outposts of French salon chain Jean-Claude Biguine (JCB) are now offering rituals inspired by Himalayan beauty in association with homegrown skincare and wellness brand Pahadi Local
View Now THE VOICE OF FASHION By TVOF Team26th February 2021

15 Conscious Homegrown Beauty Brands We Love
Clean beauty is a segment that has escalated quite swiftly and has spread like a rage amongst conscious consumers. A smart and eco-friendly solution to the high plastic-involving industry, clean and sustainable beauty is taking over the traditional way of doing business.
View Now ELLE INDIA By Ria Bhatia22nd April 2021

Raw is the real deal when it comes to India’s honeys
Following the honey adulteration controversy, demand is high for exclusive, unpasteurised honey varieties sourced from forests across the country
View Now THE HINDU By Divya Kala Bhavani13th January 2021

The Good Gifts Guide to 2020
“I am a convert. I am usually not loyal to wellness products and this is the only thing that I buy all the time for myself and for gifting. They have a lovely cady—it is a great gift to send via courier.”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla molestie mauris ac neque feugiat vestibulum placerat ut ligula. Pellentesque vehicula gravida eros dictum dapibus
View Now THE VOICE OF FASHION By TVOF Team12th November 2020

A roadtrip during the pandemic: 1,700km from Mumbai to Himachal Pradesh
Jessica Jayne had to get back to work in the hills. Over seven days, she drove across six states, past empty fields and shuttered dhabas, experiencing a different avatar of the cross-country roadtrip. Here’s her trip log
View Now CN TRAVELLER20th August 2020

Facial Oils: Multitasking Beauty Staples for All Seasons
Come summer or monsoon, these lightweight, therapeutic face oils will upgrade your skincare regimen
View Now THE VOICE OF FASHION By Saumya Sinha24th July 2020

9 INDIAN BRANDS I CANNOT WAIT TO SHOP FROM
When was the last time you shopped a ‘non-essential’ item? My last fashion purchase was in January 2020. Yes, digest that! As we slowly creep out of the isolation slumber we have been in for the last three months, I can’t help but wonder, what are people shopping for right now?
View Now STYLE CRACKER By Style Cracker Team19th June 2020

How will the pandemic change the face of beauty
Clean beauty’ relates to any product that uses organic, natural, pure and sustainable ingredients. Its popularity has been growing steadily for a while.
View Now HT BRUNCH By HT Brunch24th May 2020

Made in India: 10 Indian honey brands that are keepin’ it sweet
With more talks of going local, now's a better time than ever to take a closer look at brands that are closer home. Honey is a pantry staple. It's a natural sweetener, an immunity booster and one of those ingredients that can enhance the flavours in any dish.
View Now CN TRAVELLER16th May 2020

Spoil your sister with these luxe rakhi gifts
For the natural beauty lover, go for this one-of-a-kind gift set from slow living beauty label Pahadi Local.
View Now ELLE INDIA By Drishti Kapadia24th July 2020

15 Indian Skin Care Brands You Need On Your Beauty Shelf
These brands tap into ancient wisdom to create natural, science-backed products that deliver.
View Now HUFFPOST STYLE & BEAUTY By Rohina Katoch Mehra13th April 2020

Can the Himalayas be a world wellness hub?
India’s Garhwal and Kumaon hill ranges should be repackaged as a global wellness hub and home to some of the finest natural wellness solutions in the world.
View Now FORTUNE MAGAZINE By Hindol Sengupta2nd December, 2019

5 people to watch out for
From experimenting with new fabrics for traditional clothing to fashioning a brand out of a family business, these five crafts people are making a name for themselves.
View Now FORTUNE MAGAZINE By Fortune India1th January 2019

36 Hours in Goa
Known for its gorgeous beaches and hippie vibe, this tiny state in western India also offers a fascinating blend of Indian and Portuguese influences that are reflected in its buildings, cuisine and art. Think of it as India’s happy place: The state of Goa, which occupies a sliver on the...
View Now 13 THE NEW YORK TIMES By Sarah.A.Khan21th February 2019

India’s beauty & wellness industry embracing organic & sustainable products
“Everyone used to be obsessed with foreign products,” says Jessica Jayne, founder of Pahadi Local. “I know people who, even today, use Moroccan oil during their pregnancy. We have the best oils in India, made from products like turmeric and coconut. Why go for foreign ones? [Recently], however, there has definitely been a shift in mindset and lifestyles.”
View Now THE WEEk By Anjuly Mathai5th October 2019

What Freida Pinto Can’t Live Without
I’ve used this for a while. There’s two oils for my skin that I love. One is an oil only available in India. Any time I do anything for an American publication, I put everyone in a very frustrating position because I always talk about this amazing oil and you have no access to it. Hopefully that will change, and I won’t tell you how, but I think it will change soon
View Now THE STRATEGIST By Chloe Anello18th October 2019

5 beauty brands that are making it easy for you to join the sustainability movement
Protecting our precious ecosystem in the hills is the goal Pahadi Local is working towards. Right from packaging, to procurement, to using sustainable materials and pricing Pahadi Local does it all.
View Now LIFESTYLE ASIA By Latha Sunadh22nd April 2019

How Homegrown Beauty and Wellness Brand Pahadi Local Redefined Luxury
The hills are filled with goodness and no one knew this better than Jessica Jayne, the owner and founder of wellness and beauty label, Pahadi Local. The initiative, as Jayne calls it...
View Now LIFESTYLE ASIA By Latha Sunadh20th February 2019

Why Pahadi Local’s conscious collaborations make for great gifts this season
If there’s one trend that got us hooked onto this year, it’s sustainability. And beauty has taken that route with a pinch of wellness and good ingredients added in good measure to ensure a 360 degree approach to health. When it comes to beauty and wellness labels, no one can beat the sincerity and the sanctity of Pahadi Local – the popular wellness label that has taken cities by storm.
View Now LIFESTYLE ASIA20th December 2019
Straight From the Hills! - Jessica Jayne talks with You & I
An economics graduate from St. Xavier’s College, Mumbai, Jessica Jayne started her own venture in the area of product development after a brief stint in audio engineering at SAE Chennai.
View Now YOU & I18th May 2019

Empower, enrich and thrive with Pahadi Local
Recently in Hyderabad and Chennai for skincare workshops, the brand’s founder Jessica Jayne recounts her love story with both planet and people “I’m a graduate in Economics but I often find myself using my instincts more,” says Pahadi Local founder Jessica Jayne when discussing her sustainable business strategies.
View Now THE HINDU By Divya Kala Bhavani11th April 2019

Vogue Beauty Awards 2019: Best of Skincare
Homegrown Brands: Pahadi Local
View Now VOGUE INDIA By Vogue Beauty Awards25th September 2019

5 Indian skincare brands you need to know
Whether it’s the 10-step Korean skincare routine that got the world talking, or the clean Australian skincare movement known as A-beauty, there is no denying that each country’s beauty industry is distinctly unique.
View Now VOGUE AUSTRALIA By Anjan Sachar1st August 2019
16 Amazing Indian Beauty Brands You Need To Try
And all their products are free of nasties
View Now GRAZIAINDIA By Nishita Fiji28th February 2018

This 5-Day Retreat in Himachal will give you a Taste Of The Mountain Life
What would you want your next short break to have? The scent of apples? Cool mountain breeze? A hint of adventure? The Pahadi Pure Experience has all this and more...
View Now CN TRAVELLER By Andrea Pinto31st July 2018

50 Things I’ve learnt about travel
Travel is an amazing experience. No matter how much or how little you do it, remember that" Eight years and fifty issues later, here’s what I’ve learnt: The world has an uncanny way of throwing you into the right destination at the perfect time........
View Now CN TRAVELLER By Divia Thani14th December 2018

Dubai: The World’s Beauty Capital
Not surprisingly, Dubai is on the mind of many Indian beauty companies such as Forest Essentials, Kama Ayurveda and as well as Pahadi Local, a newbie in comparison. It is a three-year-old sustainable beauty brand with its hero product being Gutti Ka Tel...
View Now THE VOICE OF FASHION By Sujata Assomull3rd September 2018

11 Beauty Brands That Are Making It Big In India
The beauty industry in India today is booming with fresh talent and new innovations. Newer niche brands are building a name for themselves by creating quality products that are earth-friendly.
View Now POPXO DAILY By Sharon Alphonso16th March 2018

6 beauty brands that are empowering local women communities worldwide
Closer home too, it's heartening to observe brands packing in natural beauty secrets, offering a lifestyle choice to consumers, to go for products that are gentler on the skin and environment. Pahadi Local, a niche line that is based on the goodness of the ingredients from the hills, was conceptualised as a sustainable beauty brand to help give back to the local communities.
View Now VOGUE INDIA By Aparrna Gupta5th March 2018

5 Beauty Essentials That Will Transport You To Dreamy Destinations
Jessica Jayne travelled to the Himalayas for love and discovered a passion for all the local ingredients she encountered along the way. Explaining the journey of her brand Pahadi Local, she says, “I moved to Shimla and spent the first three years absorbing the warmth of the Pahadi people, the traditional way of living and bracing myself for the extreme winters! In minus degree temperatures, I noticed my skin begin to peel, flake and get absolutely dry.
View Now VERVE INDIA By Aparrna Gupta17th March, 2017

Pamper yourself with all-natural cosmetics from the arsenal of the body shop, Pahadi Local.
Beauty and healthcare has come a long way and now there is a product for every problem. Yet no denying, it is the homely turmeric-sandalwood-rosewater paste that somehow triumps all to bring back the glow on your face. On days when everything else fails, it is these home remedies, or what you may call nani ke nuskhe, that tugs at your heart.
View Now OUTLOOK BUSINESS By Naini Thaker15th July, 2017

Homely natural products influencing personal attitudes towards beauty
Good Earth recently collaborated with Samaya, an all-natural skin-care brand founded in London, and one that works in harmony with specific ‘Dosha’, or constitution. “Pahadi Local is another offering that identifies and sources wellness products from the Himalayas, bringing the luxury and pureness of tradition from the Hills to the cities
View Now THE ECONOMIC TIMES By Bhagyashree Nair22nd September 2017
10 QUESTIONS WITH PAHADI LOCAL’S JESSICA JAYNE.
Pahadi Local makes luxury skincare products from local, natural ingredients available in Himachal Pradesh, including Gutti Ka Tel (apricot kernel oil), Khal (apricot meal scrub), Pull (lake sediment detox salt), and Markalak (mineral rich Himalayan clay). The brand also sets up Pahadi Pure Experiences in venues and pop up events with a tea lounge and foot spa to enable potential users to try, touch, taste and feel the products first hand.
View Now THE CITY STORY By Bhavika Thakkar1st January 2017

A lot like love
Jessica Jayne moved to the mountains for love. Three years on, she’s brought a whole lot of it back for the rest of us with her steadily growing and immensely popular beauty label, Pahadi Local. Her story is one of chance discoveries and serendipitous encounters. A driven entrepreneur, Jessica started...
View Now NICOBAR JOURNAL4th October 2017

These three Indian women are the leaders of the natural beauty movement
Whether it’s rejuvenating eucalyptus in our cleanser or soothing aloe in our serum, botanicals are getting their due, thanks to conscious beauty brands. We speak to three women who are spearheading the natural movement.
View Now VOGUE INDIA By Sujata Assomull3rd July 2017

9 miracle skincare products that won’t break the bank
Pahadi Local Khal Mix this fine powder with milk, honey or water for a natural face scrub and body polisher. It’ll slough off dead cells, reduce ingrowth and leave your skin feeling baby smooth. Plus, it’s a tub-full’s worth, so you won’t need to replenish stock in a hurry
View Now GQ INDIA By Janice Pariat28th July, 2016

Make in India
Make In India - Women’s Special This second edition covers some of the most accomplished women across the country from an array of fields and industriesVogue Beauty Awards 2019: Best of Skincare
View Now CN traveller By Condé Nast Traveller6th December 2016
‘To see an idea become a household name is my dream:’ Serial entrepreneur Jessica Jayne on her latest brainchild Pahadi Local
Jessica Jayne is unashamed about the failures in her entrepreneurial trajectory. “When I was 21, I launched a magazine that failed miserably. I went on to set up SharkFin, a successful creative merchandising solutions company.
View Now YOUR STORY By Rakhi Chakraborty29th September 2015
BLACKBOOK
View Now
Force of Nature
In our continuing series on homegrown skin care brands, we turn the spotlight on Pahadi Local's organic products.
View Now Harper Bazaar / Bazaar Beauty

Sourcing locally, distributing widely
My first brush with Pahadi Local was not among scented pine trees in the Himalayas. Rather, it was last year, in Jaipur, during the literature festival. At The Bees Knees, a sprightly pop-up held in the lawns of the charming Hotel Narain Niwas Palace, little clay bees, bellies striped yellow and black and wings fashioned from old snipped up film negatives, dangled from the tent. Just across the canopy, a bunch of their bulbous, animated brethren buzzed around a rustic table set with tea and honey from Pahadi Local. I settled down for a hot cuppa of delicious brew, my first quaff of the brand.
View Now BEEJILIVING