Apricot kernel mountain oil by Pahadi Local

Pahadi Local’s source-to-bottle policy is an attempt at preserving the purity of ingredients that are sourced from the Himalayas

Jessica tells us more about the independent boutique brand's journey and philosophy

Inspiration strikes in places you least expect, and that’s exactly how Pahadi Local was conceived. “The path to wellness and skincare was serendipitous. I was living in Shimla about a decade ago, which is when I fell in love with the mountains, natural abundance, the people and their simplicity,” says founder Jessica Jayne

Pahadi Local closes its First Round of Funding

The company said the investment proceeds will be used for growth capital and marketing, promotion, and new product development

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With ingredients and recipes rooted in the Himalayas, this simply but brilliant brand has become quite the cult favourite in circles with skincare knowhow. 

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TVOF Likes: Jean-Claude Biguine x Pahadi Local. The Indian outposts of French salon chain Jean-Claude Biguine (JCB) are now offering rituals inspired by Himalayan beauty in association with homegrown skincare and wellness brand Pahadi Local

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Clean beauty is a segment that has escalated quite swiftly and has spread like a rage amongst conscious consumers. A smart and eco-friendly solution to the high plastic-involving industry, clean and sustainable beauty is taking over the traditional way of doing business.

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 “I am a convert. I am usually not loyal to wellness products and this is the only thing that I buy all the time for myself and for gifting. They have a lovely cady—it is a great gift to send via courier.”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla molestie mauris ac neque feugiat vestibulum placerat ut ligula. Pellentesque vehicula gravida eros dictum dapibus

A roadtrip during the pandemic: 1,700km from Mumbai to Himachal Pradesh

Jessica Jayne had to get back to work in the hills. Over seven days, she drove across six states, past empty fields and shuttered dhabas, experiencing a different avatar of the cross-country roadtrip. Here’s her trip log

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Clean beauty’ relates to any product that uses organic, natural, pure and sustainable ingredients. Its popularity has been growing steadily for a while.

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Spoil your sister with these luxe rakhi gifts

For the natural beauty lover, go for this one-of-a-kind gift set from slow living beauty label Pahadi Local.

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From experimenting with new fabrics for traditional clothing to fashioning a brand out of a family business, these five crafts people are making a name for themselves.

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“Everyone used to be obsessed with foreign products,” says Jessica Jayne, founder of Pahadi Local. “I know people who, even today, use Moroccan oil during their pregnancy. We have the best oils in India, made from products like turmeric and coconut. Why go for foreign ones? [Recently], however, there has definitely been a shift in mindset and lifestyles.”

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I’ve used this for a while. There’s two oils for my skin that I love. One is an oil only available in India. Any time I do anything for an American publication, I put everyone in a very frustrating position because I always talk about this amazing oil and you have no access to it. Hopefully that will change, and I won’t tell you how, but I think it will change soon

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Protecting our precious ecosystem in the hills is the goal Pahadi Local is working towards. Right from packaging, to procurement, to using sustainable materials and pricing Pahadi Local does it all.

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The hills are filled with goodness and no one knew this better than Jessica Jayne, the owner and founder of wellness and beauty label, Pahadi Local. The initiative, as Jayne calls it...

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If there’s one trend that got us hooked onto this year, it’s sustainability. And beauty has taken that route with a pinch of wellness and good ingredients added in good measure to ensure a 360 degree approach to health. When it comes to beauty and wellness labels, no one can beat the sincerity and the sanctity of Pahadi Local – the popular wellness label that has taken cities by storm.

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An economics graduate from St. Xavier’s College, Mumbai, Jessica Jayne started her own venture in the area of product development after a brief stint in audio engineering at SAE Chennai. 

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Recently in Hyderabad and Chennai for skincare workshops, the brand’s founder Jessica Jayne recounts her love story with both planet and people “I’m a graduate in Economics but I often find myself using my instincts more,” says Pahadi Local founder Jessica Jayne when discussing her sustainable business strategies.

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And all their products are free of nasties

This 5-Day Retreat in Himachal will give you a Taste Of The Mountain Life

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Closer home too, it's heartening to observe brands packing in natural beauty secrets, offering a lifestyle choice to consumers, to go for products that are gentler on the skin and environment. Pahadi Local, a niche line that is based on the goodness of the ingredients from the hills, was conceptualised as a sustainable beauty brand to help give back to the local communities.

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Jessica Jayne travelled to the Himalayas for love and discovered a passion for all the local ingredients she encountered along the way. Explaining the journey of her brand Pahadi Local, she says, “I moved to Shimla and spent the first three years absorbing the warmth of the Pahadi people, the traditional way of living and bracing myself for the extreme winters! In minus degree temperatures, I noticed my skin begin to peel, flake and get absolutely dry.

Pamper yourself with all-natural cosmetics from the arsenal of the body shop, Pahadi Local.

Beauty and healthcare has come a long way and now there is a product for every problem. Yet no denying, it is the homely turmeric-sandalwood-rosewater paste that somehow triumps all to bring back the glow on your face. On days when everything else fails, it is these home remedies, or what you may call nani ke nuskhe, that tugs at your heart.

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Good Earth recently collaborated with Samaya, an all-natural skin-care brand founded in London, and one that works in harmony with specific ‘Dosha’, or constitution. “Pahadi Local is another offering that identifies and sources wellness products from the Himalayas, bringing the luxury and pureness of tradition from the Hills to the cities

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Pahadi Local makes luxury skincare products from local, natural ingredients available in Himachal Pradesh, including Gutti Ka Tel (apricot kernel oil), Khal (apricot meal scrub), Pull (lake sediment detox salt), and Markalak (mineral rich Himalayan clay). The brand also sets up Pahadi Pure Experiences in venues and pop up events with a tea lounge and foot spa to enable potential users to try, touch, taste and feel the products first hand.

A lot like love

Jessica Jayne moved to the mountains for love. Three years on, she’s brought a whole lot of it back for the rest of us with her steadily growing and immensely popular beauty label, Pahadi Local. Her story is one of chance discoveries and serendipitous encounters. A driven entrepreneur, Jessica started...

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Pahadi Local Khal Mix this fine powder with milk, honey or water for a natural face scrub and body polisher. It’ll slough off dead cells, reduce ingrowth and leave your skin feeling baby smooth. Plus, it’s a tub-full’s worth, so you won’t need to replenish stock in a hurry

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Jessica Jayne is unashamed about the failures in her entrepreneurial trajectory. “When I was 21, I launched a magazine that failed miserably. I went on to set up SharkFin, a successful creative merchandising solutions company.

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Sourcing locally, distributing widely

My first brush with Pahadi Local was not among scented pine trees in the Himalayas. Rather, it was last year, in Jaipur, during the literature festival. At The Bees Knees, a sprightly pop-up held in the lawns of the charming Hotel Narain Niwas Palace, little clay bees, bellies striped yellow and black and wings fashioned from old snipped up film negatives, dangled from the tent. Just across the canopy, a bunch of their bulbous, animated brethren buzzed around a rustic table set with tea and honey from Pahadi Local. I settled down for a hot cuppa of delicious brew, my first quaff of the brand.